Ignite Lasting Behaviours.
Changing waste behaviour isn’t about telling people what to do. It’s about making better choices visible, easy and rewarding.Behaviour change communications are a careful science. Our programs use behavioural insights and positive engagement to help people adopt better waste habits.
Our approach draws on behavioural psychology and the science of habit formation. We combine this with data and reporting that track sentiment, knowledge and behaviour change over time — ensuring programs are effective, targeted and measurable.
Our programs ignite lasting behaviour through a simple, repeatable cycle:
Our programs help organisations:
Increase recycling participation
Reduce contamination
Reduce waste
Reduce waste costs
Improve NABERS ratings
Meet FOGO compliance
Support ESG and sustainabilty targets
How the programs are delivered
Friendly Fact-Finding
We start with insights to identify barriers, unveil opportunities, and set realistic goals:
Site audits
Stakeholder interviews and feedback collection
Behavioural mapping
Benchmark reporting and recommendations
Friendly Solutions
Our behaviour-change programs include:
Activations (e.g. our popular Bin Ball, Trash Toss and Bin Pong games)
Communications campaigns: videos and digital posters
Customised waste signage
Waste training, education and onboarding
Competitions, quizzes and rewards
Friendly Wins
Review and report on:
Reduced contamination rates
Improved recycling rates and Organics recovery
Increased team/tenant engagement for overall waste performance improvement
