Friendly is a specialist ESG communications and activations agency.

Friendly Logo

We connect your people with your environmental, social and governance strategies to build awareness, ignite change and inspire pride. We aim to influence behaviour for a better workplace, community space, and ultimately, planet. 

About Friendly

Sustainability expert Ella Clarke founded Friendly as a solution to a common problem: in her work guiding corporations of all sizes towards a more sustainable future, she saw how even the most dynamic ESG strategies lose steam if they fail to connect with those they’re designed to impact.

At Friendly, we work with you to communicate your goals, raising awareness and inspiring change so they can be achieved. We do so in a way that’s engaging, positive and, well, Friendly.

Our Method

Why are we Friendly?
Because Friendly works.

Behavioural change communications are a gentle science. With environmental and social behaviour, nobody likes to be told what to do. We’ve adopted a five-step behavioural change model that’s anchored by respect and empowerment; we believe connection and change should be inspired, not forced.

Our model is informed by psychology, anthropology, health sciences and proven human behaviours; it’s underpinned by the science behind complex habit changes. Because we understand the value of data, we’ve woven the recording and reporting of sentiment and behaviour change throughout.

Our Work




Friendly brings your goals to life with dynamic, fun and engaging activations that are designed to spread awareness.

Waste & Recycling

Bin Ball

Waste & Recycling

Marsden St, Parramatta

160  Marsden St, Parramatta

4  hours

92  players





Bin it to Win it with Bin Ball

Players move up the Bin Ball leaderboard by competing over their basketball and recycling skills. Presented with a waste image, players shoot a basketball into the bin they believe the item belongs in. A successful aim earns the player a point, letting them step closer to being the day's winner.

“Thank you, this was so interesting
and informative - everyone needs
to do this.”

Lachlan, Tenant

Waste & Recycling

Waste Whirl Trivia

Waste & Recycling

168  Cremorne St

2  hours

45  players


Cremorne St





Waste Whirl Trivia

Waste Whirl Trivia is a carnival-inspired 'spin to win' trivia competition that challenges players on waste and recycling knowledge and lets them work their way to winning useful, sustainable prizes.

“It created such a buzz, and people are still talking about it. I’m sure the prize winners will be very pleased with their new environmental swag.”

Wylie, Workplace Manager


Friendly creates engaging and impactful communications that amplify your environmental and social strategies.

Waste & Recycling

Digital Screen Campaign

Waste & Recycling

168 Cremorne St

6 months

6 posters


Cremorne St





Digital Screen Campaign

Friendly delivered a campaign to nudge the 168 Cremorne St community towards improved waste and recycling habits. Over six monthly instalments, the content included monthly waste data performance visualisations, behaviour tips and eye-catching facts and statistics.

“The posters always catch my eye because they’re unique and different from our other messaging. The monthly waste data also gets me thinking!”

Sarah, Tenant

We work best with ambitious partners who want to go beyond box-ticking to create real change.

We are Friendly with

Our clients span sizes and industries, including:

Property Groups

Professional Services Firms

Retail Centres

"It was great to see how engaged you were with the tenants. I noticed you captured a few who may have just walked by. Your light and fun energy was great for encouraging tenants to get involved and feel excited to participate.
On a separate note, the organisation of the activation prior and the setup process was seamless – so thank you again! "

Brittany Healey
Precinct Facilities and Relationship Manager, 720 Bourke

"Friendly has been a pleasure to deal with. This year, they've delivered the sustainability tenant engagement strategy across a handful of our properties.
Friendly delivers high-quality services that help the landlord and tenant work together to achieve the properties’ and funds’ ESG goals. "

Anya Leusink
Asset Manager, AXA Investment Managers

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Acknowledgement of Country

In raising collective awareness for a better world, we have much to learn from those who have walked consciously and softly on this earth for tens of thousands of years.

Friendly lives and works on the lands of the Wurundjeri Woi-Wurring and Bunurong Boon Wurrung Peoples of the Eastern Kulin.

We open our hearts and minds to their connection to the land and innate respect for community and sustainability.

We respect their elders, past and present. Let's better understand their traditions and learnings to build a more harmonious and conscious future.

© Friendly 2024

Design by Kallan & Co